Corporate Social Responsibility
As a responsible corporate entity, Ducab has adopted the highest standards of social commitment into the heart of its business. Since its inception in 1979, Ducab has had a strong role to play in the UAE’s industrial and social development alike, with a focus on developing a sustainable business that cares for its employees, customers, shareholders, suppliers, environment and society.
Over the course of almost three decades, Ducab has consistently given back to the community through Corporate Social Responsibility (CSR) initiatives. To amplify its efforts the company formed a CSR team in 2012, that would implement a strong structure and systems for a more targeted approach to contributing to the community.
Ducab self-assessments as per the Dubai Chamber CSR Label framework, which is specifically tailored to this region and includes international best practices. Based on this, Ducab follows a CSR strategy focused on the four areas set out by the Dubai Chamber CSR Label: Workplace, Marketplace, Community, and Environment.
Since 2012, Ducab has been the recipient of the Dubai Chamber CSR Label award every year, affirming its strong commitment to the community.
‘POWER OVER FIRE’ Caring for the community
PowerOverFire was launched in 2013 as an educational platform to raise awareness of fire safety and hazards that can potentially cause building fires. The program was launched with a roadshow in partnership with the UAE Civil Defence in Dubai and Abu Dhabi, and has continued over the years with the most recent edition held in 2016, during which the Ducab PowerOverFire truck – a 40-foot branded mobile roadshow – hosted seminars during Middle East Electricity 2016. The seminars focused on educating the industry, both locally and internationally, on the most up to date regulations and industry-approved cabling.
Ducab’s PowerOverFire truck travels the UAE distributing information to the general public, dealers and retailers in the electrical product supply chain. It features touch-screen kiosks and a classroom for seminars that raise fire safety awareness amongst attendees.
With an understanding of how important safe cables are in the prevention of building fires, Ducab has developed a range of fire resistant cables and wires that are LPCB approved. The company is a strong advocate for the use of appropriate, approved cables in building projects to ensure the safety of residents.
GIFT OF LIGHT
In celebration of the UAE’s Year of Giving, Ducab launched its Gift of Light project to encourage members of the public to share kind, positive sentiments. For every message shared on www.ducabgiftoflight.com, Ducab donated $2 to Salma Humanitarian Aid, an initiative by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, which provides long-life meals of 100% certified halal food to victims of man-made and natural disasters.
Building the Nation
Emiratization is a crucial component of national success. Ducab is fully supportive of providing training and job opportunities to Emiratis, whose skills are developed for a wide range of positions within Ducab.
Work-Life Balance - Key to Employee Wellbeing & Business Profitability
Employee wellbeing is crucial to achieving business profitability, and Ducab thoroughly believes that taking care of employees will lead to more sustainable, positive results. Work-life balance is, therefore, something that Ducab takes very seriously, and efforts are made to ensure that not only is the workplace somewhere that employees feel comfortable and productive within, but somewhere that encourages them to unwind and fulfil their potential, both vocationally and personally. Football tournaments, for example, are one of the ways in which Ducab combines team-building and leisure.
Just as important as work-life balance is creating a safe working environment for employees. Ducab is committed to safety, and has a robust health and safety management system that is OHSAS 18001-certified. It is instilled within all Ducab employees that safety must always come first, in everything they do. As a testament to the company’s high safety standards, it has been the recipient of the Royal Society for Prevention of Accidents UK (RoSPA) safety award for 25 years, as well as having received a Safety at Work Award from Dubai Municipality
Going Green, Protecting the Environment
As part of its commitment to the environment, Ducab has planted more than 500 trees at its Jebel Ali site. Trees are watered using domestic waste water, which is treated and recycled at Ducab’s own sewage treatment plant.
Blood Donation Campaign
Ducab employees contribute towards supporting their community in many ways, including by donating potentially life-saving blood in organized blood drives.
The Year of Giving
2017 was declared as the Year of Giving by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, the Emir of Abu Dhabi and the Supreme Commander of the Union Defence Force. Inspired by this, Ducab has arranged a variety of activities throughout the year, including distributing more than 2,000 meals to labourers at camps in Dubai and Abu Dhabi.